The world of marketing is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. On July 29th, the West Australian Marketing Association (WAMA) will host a breakfast panel titled 'Marketing in the Age of AI', delving into the practical realities of AI adoption in marketing. This event promises to be a thought-provoking discussion, exploring the benefits and challenges of AI in the marketing landscape.
Moderated by So Media Group co-founder Jason Balchand, the panel will feature experts from diverse backgrounds, including Smiljka Dimitrijevic, Head of Brand & Marketing at St John WA, Dr Shahid Hussain, Lecturer in Business and Marketing at Edith Cowan University, and Vici Richardson, Head of Brand & Growth at HBF. Balchand's experience in applying AI and machine learning will provide a solid foundation for the discussion, while the panel members' insights will offer a well-rounded perspective.
The panel will cover a range of topics, including AI's impact on creativity, customer experience, consumer trust, ethical governance, and organisational capability. It will also explore the skills marketers will need as AI becomes more deeply embedded in their daily activities. By examining these aspects, the event aims to provide practical guidance on how marketers can effectively utilise AI while balancing efficiency with customer expectations.
One of the key strengths of this panel is the diverse expertise of its participants. Dimitrijevic's healthcare background will offer a unique perspective on balancing innovation with trust, while Hussain's research on AI in marketing, consumer confidence, and ethical AI governance will provide valuable insights. Richardson's focus on emerging technologies and their role in brand growth and customer experience will also be a valuable contribution.
The event is not just about discussing the latest trends; it's about understanding the practical implications of AI in marketing. By examining real-world examples and case studies, the panel will demonstrate where AI is delivering measurable value and where challenges remain. This practical approach will help marketers make informed decisions about their AI strategies.
In my opinion, this event is a must-attend for anyone interested in the future of marketing. It will provide a comprehensive understanding of the opportunities and challenges presented by AI, and it will offer practical guidance on how to navigate this rapidly evolving landscape. By attending, marketers will be able to stay ahead of the curve and ensure that their strategies are both innovative and effective.
The 'Marketing in the Age of AI' breakfast panel is a significant event in the marketing calendar, offering a unique opportunity to learn from industry experts and gain valuable insights. It's a chance to explore the potential of AI in marketing and understand how it can be used to drive growth and enhance customer experiences. I encourage all marketers to attend and take advantage of this valuable learning opportunity.
